UGC Strategy: How to Get Customers to Create Content with Your Twisted Loop Towels

UGC Strategy: How to Get Customers to Create Content Featuring Your Twisted Loop Microfiber Towels

User-Generated Content (UGC) is one of the most effective ways to build trust, increase engagement, and boost sales—especially when you're promoting a product like twisted loop microfiber towels. When customers show off your towels in action, it creates authentic social proof that’s more persuasive than any ad.

Here’s a step-by-step strategy to encourage your customers to share photos, videos, and testimonials that feature your twisted loop towels—and how to turn that content into sales-driving assets.

🎯 Why UGC Matters for Microfiber Towel Brands

Builds trust: Real people using your product = instant credibility

Boosts engagement: UGC outperforms branded content on most platforms

Drives conversions: Photos and videos from real users increase buyer confidence

Low cost, high value: You get reusable content without hiring a photographer

🧼 Step 1: Ask at the Right Time

Timing is everything. The best time to request UGC is right after the customer receives or uses the product.

How to do it:

Include a postcard insert in each order with a simple UGC call-to-action

Send a post-purchase email (3–7 days after delivery) with the subject:

“Show Off Your Shine – We’d Love to Feature You!”

Email copy example:

Love your new twisted loop towels? Tag us on Instagram @YourBrand for a chance to be featured—and win a free bundle in our monthly giveaway!

📱 Step 2: Make It Easy and Fun

Customers are more likely to share if:

It feels casual, not forced

They know exactly what to do

They see others doing it

Provide prompts like:

“Before & after” car drying shots

Time-lapse of the towel soaking up water

A photo of their towel drying in the sun

A selfie holding the towel after a wash session

Tip: Share examples on your social feed so customers know what you’re looking for.

🎁 Step 3: Offer an Incentive

Give customers a reason to create content. A small reward goes a long way.

Incentive ideas:

Monthly giveaway (e.g., “Win a 3-pack by tagging us in your post”)

Discount on their next order (automated via email or coupon code)

Feature them on your Instagram or email newsletter (“Towel of the Month”)

The reward doesn’t have to be big—just valuable enough to make it worth the effort.

💬 Step 4: Engage With Every Tag and Mention

When customers post, don’t stay silent. Always respond, repost, or comment.

Why it matters:

It builds loyalty and encourages repeat engagement

It shows others you're active and listening

It multiplies your reach through shares and reposts

Use tools like Instagram's “Mentions” tab, Later, or Metricool to track UGC posts.

🖼 Step 5: Reuse UGC Across All Channels

With permission (ask or state it in your CTA), repurpose UGC into:

Instagram Reels or Stories highlights

Amazon A+ Content (lifestyle images, testimonials)

Facebook Ads (real-user photos perform better than stock!)

Email campaigns (“See what detailers are saying about our towels”)

Website galleries for social proof and SEO

Always credit the creator—and link to your product page when you repost.

🧠 Step 6: Build a Branded Hashtag

Create a memorable, short hashtag to track and encourage participation.

Examples:

#TwistedTowelTest

#DryLikeAPro

#MyMicrofiberMoment

Use it in every caption, on packaging inserts, and in email footers.